We impart domain expertise and comparative insight
We live and breathe customer and employee engagement; we collate, analyse,
report, and act on this kind of data day in day out. We have a comparative
advantage gained from undertaking research and improvement programs for
companies of all sizes and across numerous sectors. It is this experience
coupled with our domain expertise that enables us to deliver your project
reliably, on time, and to budget.
We deliver quality output, efficiently and quickly
Research is a very serious and time consuming job; we have specialist
facilities, software, equipment, and technical expertise that enable us to
deliver your project quickly and with superior quality output. You don’t have to
worry about obtaining the right equipment or ensuring your research meets the
correct standards’ criteria, and most importantly the speed at which we deliver
your project means that you get to act on the insight whist it is still current
and valid. Furthermore, our improvement programs are delivered in phases,
prioritised according to their impact on success, so you start recognising the
benefits of our work from day one ... and they just keep on coming.
We provide piece of mind and relieve the burden on your
resource Research and any subsequent improvement program are
specialist fields and resource intensive activities. In today’s tough climate,
downsizing activity is dictating that companies do more with less, and resource
is stretched. Can you justify removing employees from core business activity in
order to deliver your program? And even if you have the labour flexibility
in-house can you be sure your research is objective, will deliver the desired
insight, and conforms to DPA and ethical guidelines? In allowing us to remove
these burdens and deliver your research for you, you are enabling your company
to focus on its core business priorities.
We reduce your costs without reducing your control
Research can be an ad-hoc or seasonal activity; in which case does it really
require the recruitment of permanent, specialist labour and all of the cost
associated with employee recruitment and development? Or even in the case of
continuous performance management programs, does it justify having a dedicated
role or team assigned to collating, analysing and reporting on this data?
However small or lengthy your requirement, we can deliver it; offering simple
and flexible terms that allow you to call upon us as and when you need to. You
remain in full control of your program but it is delivered at a fraction of the
cost.
We share your risk and ensure all bases are covered
Conducting research requires the understanding of and the conforming to a number
of ethical and DPA standards. Furthermore, unclear objectives, poor sample
quality, poorly designed methods, and misaligned analysis can result in
insufficient and weak data, depicting biased and un-actionable insight.
Improvement programs tend to touch and require the involvement of numerous parts
of an organisation, so a top-down, cohesive approach is essential to success.
Ultimately what we are saying is that all research and improvement programs
carry inherent risks and considerations, as specialists, we are well versed in
implementing risk-mitigating strategies to ensure that your project meets its
clearly defined objectives and exceeds the anticipated value to your
organisation.
We bring balance and objectivity to your project
Objectivity in research is essential if results are to depict an accurate
picture of the state of play. However it can be difficult to remain objective
when measuring your performance from within your organisation, your perception
of reality can be much internalised; organisational issues can become political,
and internal disagreement among different factions can impede progress. Through
out our time managing research and improvement programs for clients, we have
become very well versed in managing disparate stakeholders’ concerns and
expectations; we bring a fair and balanced approach to the project and deliver
an accurate, unbiased, ‘outside in’ view of your organisation today and how it
can look tomorrow.
We gain the trust of your research audience and optimise
your response rates Obtaining quality and robust data is dependent
on the researcher gaining credibility and trust with research participants, such
that they are willing to take part and be candid in their responses. Research
shows that respondents are more likely to be open and honest in their feedback
when there is a level of anonymity and an assurance that their identity is
safeguarded. As a third party, impartial organisation whose work adheres to all
DPA and governing regulation (ICO, MRS, ESOMAR), we provide a level of trust
that simply cannot be achieved by an organisation conducting its own research
in-house. By outsourcing your research project to us you are optimising your
potential to obtain accurate and candid data from having received high levels of
participation in your research program.
